Search Optimisation

Search Engine Optimisation (SEO) services that will produce high search page positions and drive quality traffic to your website

At Jerram we’re keen to debunk search engine optimisation (SEO) as a mysterious black art dependent on dubious software tools. Rather, we see it as a combination of solid hard work, diligence and the right research. 

Everything we do is geared to providing a cost effective way for customers and prospects to find you online. We help you attract the right people and present them with exactly what they are searching for allowing your sales team to improve conversion rates by turning prospects into customers. 

Our SEO specialists craft campaigns on the basis of an initial analysis and recommendations then apply sound content creation and an unbeatable knowledge of current search engine processes to achieve results. 

Targeted key word analysis to allow your audience to easily find you

Key words and phrases form the foundation for how prospects find you. By focusing on targeted key words you can create a site that is full of rich, relevant content which allows search engines to accurately match your site with targeted visitors. 

Research is essential to establish the right keywords that command both a high level of search traffic and a relatively low level of competition. Jerram will review your site and conduct competitive analysis to recommend realistic targeted keywords associated with your audience, the result will produce greater opportunities for lead generation and ensure that you rank above your competitors for your primary searches. 

On–page optimisation

Once your keywords are established you can incorporate them into your on-page optimisation;

• Content rich landing pages – Jerram can assist with copywriting to create pages that include key search terms and balance customer expectations with search engine requirements. 
• Meta data development in accordance with keywords – Jerram will refine your page title, meta description, meta keywords andalt tags to guarantee they are search engine friendly. 
• Website and Page design – CSS files will be optimised and clean coding applied to ensure excellent SEO performance and accessibility. An XML site map for major search engines will also be produced. 
• Microsites that maximise impact – microsites provide a great way of upselling and maximising your cross marketing opportunities. Inclusion of case studies, clear features & benefits, incentives, special offers and direct calls to action will potentially improve your access to vertical markets.

Link building strategies 

Incoming links are an important criteria for search engines, the better connected you are the more you will be rewarded with a higher page ranking position. Your links serve as a recommendation to give search engine confidence in your site so your strategy should involve building quality, valued links. 

Jerram will maximise your search page position by building a variety of links that are relevant to your targeted key word campaigns; 

• Social media interaction, blog posts from high page rank sites
• Article & PR writing
• Manual directory submissions
• Manual link requests
• High worth link development (.com .org .net .gov)

Test! Test! Test! Convert your prospects to customers… 

Now your key word campaigns are in place you need to monitor your metrics and capitalise on the opportunities to convert visitors to customers. By linking to Google Analytics you will be able to test the effectiveness of each page using bounce rates, conversion rates, goal funnels and more. Jerram offer a range of packages which provide monthly reporting and recommendations to continually improve the performance of your web pages. 

Off-page optimisation

Search engine Marketing techniques are an effective way to promote your website. 

• Pay per click (PPC) campaigns
• Social media marketing
• Contextual advertising
• Paid inclusion
• Directory submission

If you would like to explore new SEO opportunities call Jerram today on 0845 003 7246 or email info@jerram.co.uk