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Search Engine Marketing & Pay-Per-Click (PPC)

Professional search engine marketing (SEM) & Pay Per Click (PPC) services that deliver campaign results

The mere existence of a website will not automatically generate leads, you need to promote your site to get results.

Jerram’s search engine marketing services will enable you to drive relevant traffic to your site and convert it into paying customers with great success. Jerram will:

  • review your current activity and advise how to achieve more for your money
  • provide a disciplined and focused strategy to generate exceptional results
  • produce regular custom reports that measure performance and conversions along with analysis of markets and trends

Pay-Per-Click (PPC) Campaign Marketing

Pay per click (PPC) marketing is a great way of getting to page 1 of the search results page and instantly driving targeted traffic to your site while you wait for your position to rise organically. Jerram can maximise your exposure through bespoke Google AdWords, Yahoo and Live MSN campaigns (all created by certified professionals) based on careful research of search terms, key phrases and competitor activity.

Developing a successful PPC campaign

PPC campaigns need to be properly established and monitored to be effective, failure to understand them will not produce the ROI you (or your bosses!) expect.

  • Keyword research and competition analysis report
  • Account, campaign and ad group set up and placement within budget
  • Goal and funnel set up
  • Advert copywriting
  • Google Analytics analysis to determine where your customers are clicking
  • Results analysis - cost per sale / cost per lead, conversion tracking, split ad testing, separate broad, phrase and exact match keywords 

Test! Test! Test! Improve your click through and conversion rate…

By linking your Adwords with your Google Analytics you will be able to test the effectiveness of each targeted campaign and landing pages to improve your conversion rates. Jerram will work with you to monitor your metrics and make recommendations to enhance the overall performance of your website. 

  • Pages per visit
  • Traffic source
  • Time on site
  • Bounce rate
  • Goal conversions

Search Engine Marketing tools

  • Social Media Marketing – develop campaigns that capitalise on relevant social media opportunities. Jerram's bespoke Mole Social Media Dashboard can be implemented to provide you with advanced monitoring capability allowing you to make the most of this channel.
  • Contextual adverts – banners, adverts, pop ups that maximise your online exposure and increase awareness among your audience
  • Search engine and directory submissions to expand your reach
  • Website design that contains rich, relevant content and easy navigation to encourage ‘site stickiness’.

If poor performance and high costs are dogging your search engine marketing efforts, then you should speak to Jerram today 0845 003 7246 or email info@jerram.co.uk

More information on Website Marketing

See anything you like?

Get in touch with us today to find out how we can help you develop your business beyond recognition

Call us: 0845 003 7246
Email us: ideas@jerram.co.uk

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