Email Marketing

Targeted email marketing services that produce a positive, measurable response 

Email marketing remains an important part of an integrated marketing strategy for both customer acquisition and customer retention. In terms of its reach and cost effectiveness it is a quick and cheap direct marketing tool. 

Targeted, personalised email marketing 

Mass marketing is no longer effective or welcome, a personalised email approach will improve customer perception and also response rates! 

Jerram will design and create an effective email that will encourage people to open it, read it and more importantly, respond. Using the subject line, content and a clear call to action we will help you successfully communicate your message and promote your products. We’ll also make sure you avoid spam filters by producing your email in a format that is friendly to all email platforms. 

A carefully crafted email allows you to offer multiple ways for your customer to respond, they can hit “reply”, call you, or visit your website at their convenience to request literature or learn more about your latest offer. It is a great way to help your customer, and potential customers, along the buying process. 

Why use Email Marketing for your organisation? 

• Promote new products and services
• Improve brand reinforcement through regular communication
• Promote current offers as part of your customer relationship management (CRM) strategy
• Push traffic to your website using campaign specific landing pages
• Allow customers to easily request literature
• Stay in touch with a Newsletter
• Quickly disseminate your latest press release
• Send customers an event or exhibition invitation
• Email a customer survey to gain valuable customer feedback 

List development 

Stuck for list building strategies or content ideas to make your email communications fly? No problem. We can source relevant permission-based contact lists to match your marketing needs or develop irresistible sign-up offers. And we can plan and write engaging content to keep your readers coming back for more. 

Test, test, test! Monitoring your Email marketing campaign metrics… 

Sending an email is not enough, you need to know if your campaign was successful. Did it reach your prospect? Did it get opened? Did it end up in a spam filter? 

• Open rates
• Click through rates
• Bounce rates
• Forward rates
• Spam rates
• Opt out or
• Unsubscribe rates 

We can even send out the same email with different subject lines to a sample of your contact list. The most successful version, based on open rates, will then be sent to the rest of your list automatically, increasing the potential success of the campaign.

By monitoring the effectiveness of your email campaigns you can determine what your customers really think – if it’s positive great, if it’s negative then you can adjust and improve your campaign next time. 

By linking your email campaign with your Google Analytics you can track your customer’s behaviour – source of visitor, time on site, pages viewed and bounce rates. 

Jerram can work with you to plan an effective e-mail marketing strategy that increases your ROI so call today to discuss your next campaign; contact Jerram on 0845 003 7246, or email info@jerram.co.uk