The Barracuda Group
Website Design / Competitions / Voucher Schemes / Ongoing Support & Management
The Barracuda Group is made up of several pub and bar brands, most of which have their own websites.
Barracuda annually re-brand their student-focussed Varsity brand and required ongoing maintenance to their other websites.
"We regularly asked Jerram to create engaging websites and tools for our brands at short notice. We have found them helpful and innovative when either coming up with ideas for ongoing campaigns or delivering creative for new projects. The team at Jerram consistently delivered on time, on creative and on budget – this gave us the confidence in Jerram as a supplier and ensured a smooth working relationship on both sides."
What the client wanted
The Varsity Bars website included a photo modelling competition in 2009 which saw customers texting their pictures to the website for judging by the public. Jerram created the photo galleries and the interaction with both text and web based voting schemes, as well as moderating content and providing ongoing reports. In addition the team at Jerram managed customer support and ongoing maintenance for the website and competition.
Jerram also created the brand identity and first website for the successful Party At The Pub online booking solution. Party At The Pub is a portal for customers to search, identify and book a pub for parties and social events throughout the year - including sporting events. Jerram created a comprehensive search function for the website based on user criteria along with geo location and mapping with Google Maps.
Additionally, The Jerram team created a dedicated discount voucher website for Barracuda's Smith and Jones brand, including Tesco's clubcard vouchers alongside popular pub classics such as 2 for 1 and discounted pub food. The vouchers proved highly successful with a 400% increase in downloads over the first 12 months of activity.
Party at the Pub Identity Design
The Party at the Pub website was designed to look modern, be easy to use and uses a combination of Flash and CSS to create some fun usability functions
Party at the Pub Website
The Party at the Pub website was designed to look modern, be easy to use and uses a combination of Flash and CSS to create some fun usability functions.
This website went offline Nov 2010
The Varsity 2008/9 Website
Varsity is re-branded every year to keep the brand current on-topic for the Student market. This iteration was based around a modelling competition run by Barracuda which received an huge response.
The Varsity 2009/10 Website
This version of the Varsity website was created from a supplied identity with a smidgeon of Banksy's influence, it was bright and had games and all sorts in it.
This website went offline Aug 2010
The iCard Website
The iCard was an incentive scheme thought up by Barracuda which ran across all of their pubs and bars, the identity was provided to us, and we created a flash-heavy fun and minimal website.
This website went offline Aug 2010
The Smith & Jones Voucher Website
The Smith & jones website was put together very quickly and is the online home of their successful voucher scheme, this site requires regular updating.
This website went offline Nov 2010
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