3C Performance Management
Brand/Identity Creation / Website Design and Build / Print
3C asked Jerram to help their recent company evolution become a visual reality through a new brand, website and company collateral transition.
The company had evolved in practice, from a solely Training-based company into a Training & Performance Management Consultancy. 3C provide training to companies and organisations to help them improve Performance Management throughout their organisation.
"3C asked Jerram to revamp the existing 3C brand and website in September 2010. We wanted to move away from our previous company identity to introduce a feeling of fun and colour into our brand. What Jerram produced was right on the money. Clients have given us great feedback on the new identity and we are very pleased with the way in which our new brand is developing..."
What the client wanted
3C wished to update their company identity conveying a more modern, fresh and fun approach to a subject some people consider a chore. We started with an evolution of their original identity which bought new colour and life into the brand. The redesigned website was the natural next step and the new look 3Cbrand and company identity was born.
A host of additional collateral followed including promotional pencils and pads, business cards, a letterhead, compliments slip, Microsoft Word and PowerPoint templates and a large format exhibition stand to deliver 3C's new look company to a conference audience.
We continue to help 3C develop their new look company.
3C wanted to brighten their company identity, and the logo was the natural place to start. Moving from a pale blue to a mix of vibrant oranges, the identity needed to represent 3C's core values without actually stating 'the three C's' that define their business model.
The new 3C website was a dramatic departure from what was an aging website with a complicated sitemap. The new system is clear, fun and easy to navigate.
See the website here: www.3c-perform.co.uk
3C needed all the usual collateral documents required when a company moves from one brand identity to another. This included among other things, a letterhead, promotional pads and pencils, a compliments slip, an HTML email template, email footer, various Microsoft Word and PowerPoint templates and lots more besides.
The pencils and pads were to be used at an industry event at which 3C planned to launch their new brand and the stand shown opposite was produced in large format to help with the brand launch.
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