Mole Social Dashboard

What is Mole Social Dashboard™?

Social Blogging, Twitter, Facebook, LinkedIn, Google+; these services can no longer be overlooked by businesses for the forseeable future.
These well-used, well known social channels are the ultimate connectors in today’s world; linking millions of people through trust orientated networks. Organisations are slowly waking up to the potential benefits and opportunities of social networking for business.

The current social networks, by their very nature, are designed more for social purposes than for businesses. Their power has been remarkable in bringing friends together and creating large communities of people online. Users register, login and publish entries on their chosen network, reaching out to their friends and the wider online community. Alongside posting updates on day-to-day activities and publishing pictures of recent parties or holidays, these users also occasionally talk about products. This is where businesses would probably like to step in.

The following pages look at some important areas of consideration for businesses looking to deploy the use of social networking to their advantage.

Establishing a trust network.
Nowadays, growing numbers of people have their own personal facebook profile. Through their own experience of, and familiarity with facebook, they know that it contains a trusted list of their own friends. Being familiar with this platform, a user accepting an invitation from you onto your facebook page, is essentially placing you the company in their trusted network and inviting them to watch out for your activities.

Similarly Twitter is increasingly people’s first point of call to gather the latest information on the people or organisations they’ve chosen to follow, as well as an almost forum-like mechanism to talk about something, whether it be positively or negatively.  This too, for them becomes their trusted network of information providers.

For your business to run a successful social networking campaign, emphasis must be placed heavily on building large trust networks – often starting with your own customers.

Sending the right messages.
It quickly becomes apparent and is therefore easy to rapidly lose trust if the entire purpose of your social networking is to push marketing content to your users. People who have accepted you into their trusted network have often done so credulously. They are most likely to be interested in, or directly affected by your movements and activities. In many ways social networking in this way is a branding and customer-service exercise and because to an extent users feel they belong to your organisation, at least on a social/virtual level, they expect to be impressed, educated and looked after in the way any customer would from any business.

Careful thought needs to go into every message that is broadcast to the network and questions should be asked about tone of voice and the impression the post will portray. Depending on the size of your organisation, for many businesses, it often makes sense to have separate departmental or product-oriented accounts rather than one central account for the entire organisation. Customers can then keep an eye on material of specific interest to them.

Introducing the Mole

A good strategy for implementing a positive public face through social networks is essential to any business hoping to best utilise this fast-paced and bountiful virtual space.
Although perhaps a little intimidating at first, social networking is proving to be an invaluable tool for many businesses in establishing themselves as trustworthy members of their industry, furthermore it is unquestionably an invaluable tool in building a loyal customer base.

To implement a strategy, businesses need the right tool. Collaborative social media tools exist in the marketplace today, however these are more readily aimed at the individual, casual or mainly non-professional or social user.
Providing a service tailored for businesses however, is an area in which they fall short. In steps the Mole.

Mole Social burrows out it’s own social tunnel system, carving out routes back to your website.

We believe blogging is the best way for businesses to build a loyal social following, broadcasting interesting, word-rich content that ranks well with search engines.

Basing your social broadcasting on a blog post, Mole Social carves out routes through the social stratosphere back to your blog post and your business. Whether existing customers, people interested in your company,  or potential or interested parties, the Mole helps you recruit a following of relevant people, hungry for you to keep them informed. 

The Mole starts your social broadcast with a WordPress blog post. This post then forms the foundation for your latest post, tweet and update.  Outgoing social messages to your network are created in a step-by-step, fully editable and easily customisable process. Tweets, statuses and updates are prefilled but remain editable and the Mole will also orchestrate the broadcasting and

Re-tweeting when and wherever appropriate.
All broadcasting can be carefully timed to combat spam filters that can trigger when posting simultaneously. The orchestrated broadcast of each campaign starts with the posting of your WordPress blog entry, this allows search engines to quickly index your page, you may then perhaps choose that this be followed by a posting on one of your facebook accounts, but not until a few minutes later. Later still, the same blog post will be then be promoted on one or more of your twitter accounts.

Almost naturally your campaign will be broadcast across all your relevant network channels at pre-set staggered intervals.  This ensures your post gets maximum coverage across all your networks whichever accounts you choose.

The Mole’s not done yet.

Social Mole will track the activity of your posts on all your networks monitoring the progress of each of your campaigns. It displays the results of your hard work in it’s own unique Mole-ecular visual format.

Once published, and viewed in the one-of-a-kind analytics interface you will be able to see who clicked through to your post and from which network they came. You can also see, re-tweets (forced and natural), connections, followers, comments-posted, responses made, likes, ping-backs, total views and more, all from within one system. Its visual, proportional nature also allows you to easily and immediately deduce which of your channels is performing best for you.

Enquire about Mole Social Dashboard™

Get in touch with us by filling in the simple form below and tell us about your project or ask a question about a product or service, we'll be delighted to help.

To enquire about Mole Social Dashboard™ you can call or email us now:

0845 003 7246
info@jerram.co.uk