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Fresh content to win in Google’s algo’ overhaul

You may have seen that Google has been overhauling it’s search engine algorithms recently, aiming to help searchers to gain up-to-date results.  The main objective seems to be to serve relevant results with more effort paid to recency.

Get fresh news on your websiteAlthough Google makes over 500 changes to its algorithm annually, the majority of updates do not affect a large percentage of search results. The new update, which seeks to build on the Caffeine web indexing system, will affect approximately 35% of all search queries.

Amit Singhal, one of Google’s primary engineers, said the following on The Official Google Blog:
“Given the incredibly fast pace at which information moves in today’s world, the most recent information can be from the last week, day or even minute, and depending on the search terms, the algorithm needs to be able to figure out if a result from a week ago about a TV show is recent, or if a result from a week ago about breaking news is too old.”

Google search results results have been out of date for many queries, and users have been turning to Facebook and Twitter for more relevant “fresh” results. Google is hopeful this new algorithm change will provide users with the timely information they are looking for and prevent them from losing traffic to social media competitors.

So, how can a Jerram client make best use of these changes and avoid being buried in the mass of outdated search results?

We have in recent months been adding WordPress blogs to most of our client sites in replacement of News and Events modules. The WordPress area on this site is what you are reading now – and its created alongside the core content framework. This gives the WordPress it’s own space and allows our customers to deep link into their websites from an outside source – without needing a separate micro-site.

Additionally, an events module gives a Jerram client the ability to list forthcoming news-worthy content that Google will rank more highly.

For more information on creating and managing a WordPress alongside your website contact David Jerram on 0845 003 7246.

Learn more about search engine optimisation and ranking here.

Learn more about Jerram’s social media updating service here.

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