Over a month ago, Google quietly allowed their new search algorithm “Hummingbird” to go live. The focus is now not simply word matches, but that of more conversational results.
The first and most obvious question for website owners is; “will I lose traffic to this new approach?” Put simply, if you have not done so within the last 30 days, then you’ve come through the transition unaffected.
In response to a small minority who have lost traffic, Google’s spokesperson recently stressed that this could be due to other factors.
Alarmingly, the new algorithm effects 90% of searches made, through the dominant search engine. This new change comes from Google’s efforts to keep up with modern day search queries. The use of typical Boolian searches are on the decline, with waves of new internet users connecting through their smart phones or tablet devices. Simple searches for locations, within a nearby radius of the user have become far more prevalent, leading Google to introduce this new method of searching, to keep pace with the modern day internet user.
Google’s approach to SEO has not changed, according to one Forbes columnist:
“Nothing has changed. If you have original, high-quality content, and you have high-quality and relevant websites linking to your own website, then your website is still going to rank well. If anything, your website’s rankings will improve….”
- Joshua Steimle, Forbes
However, Google’s new approach is much more than just adding a human touch, but a better attempt at showing a user exactly what they want to see. For too long, searches have yielded results that clearly have little or no relevance, thus Google’s first update in over 10 years is the first step at removing these inconveniences. This new direction includes Google’s Voice Search, the algorithm will provide users with a more appropriate and accurate search result, as use of this service is shown to be on the increase.
For more information, and perspectives, on Google Hummingbird – click here
To find out more about the basic Q’s and A’s around Hummingbird, please click here
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