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Recruiting: Designers wanted!

We are hiring again… Jerram are seeking a talented and ambitious graphic designer with experience in digital design for B2B clients to join our growing team.

The successful candidate will be responsible for the design and fulfillment of new and ongoing projects, including websites, portals, microsites, emails and interactive presentations.

You will be working with a small design and development team to see projects through to live – with a close eye on the finer detail and finish.

Additionally, you will be tasked with delivering exceptional, creative and functionally rich web based experiences.

Full details here



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We are hiring!

Work for Jerram

We’ve currently got a brand new position for a web developer. We are looking for someone diligent and creative to help the team support our growing crop of clever tools, including; configurators, portals, e-commerce and websites.  Contact us for more details.

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We’ve moved!

At last, Jerram Marketing has settled into a new home in the thriving town of Reading, Berkshire.

David Jerram at new Reading Offices

Our new address from January 2014 is:
Jerram Marketing Ltd.
Atlantic House
Imperial Way
Reading. RG2 0TD

Please let us know if you’d like to pop over and see us. We are very proud of the new space, and the panoramic views across the Madjeski Stadium Car Park and the M4 motorway…

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Google Hummingbird, and what it means for you

Over a month ago, Google quietly allowed their new search algorithm “Hummingbird” to go live. The focus is now not simply word matches, but that of more conversational results.

Google Hummingbird AlgorythmThe first and most obvious question for website owners is; “will I lose traffic to this new approach?” Put simply, if you have not done so within the last 30 days, then you’ve come through the transition unaffected.

In response to a small minority who have lost traffic, Google’s spokesperson recently stressed that this could be due to other factors.

Alarmingly, the new algorithm effects 90% of searches made, through the dominant search engine. This new change comes from Google’s efforts to keep up with modern day search queries. The use of typical Boolian searches are on the decline, with waves of new internet users connecting through their smart phones or tablet devices. Simple searches for locations, within a nearby radius of the user have become far more prevalent, leading Google to introduce this new method of searching, to keep pace with the modern day internet user.

Google’s approach to SEO has not changed, according to one Forbes columnist:

“Nothing has changed. If you have original, high-quality content, and you have high-quality and relevant websites linking to your own website, then your website is still going to rank well. If anything, your website’s rankings will improve….”

- Joshua Steimle, Forbes

However, Google’s new approach is much more than just adding a human touch, but a better attempt at showing a user exactly what they want to see. For too long, searches have yielded results that clearly have little or no relevance, thus Google’s first update in over 10 years is the first step at removing these inconveniences. This new direction includes Google’s Voice Search, the algorithm will provide users with a more appropriate and accurate search result, as use of this service is shown to be on the increase.

For more information, and perspectives, on Google Hummingbird – click here

To find out more about the basic Q’s and A’s around Hummingbird, please click here

For help with search optimisation or on-going web marketing, please contact us.

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